Two coats of white reflective Roof Coating on your sloped roof protects your roof and home in many ways. Your home will be cooler. Roof Coatings reflect the sun's ultra-violet rays, cooling your home and lowering your air conditioning costs. Roof Coatings protect your roof. With two coats of roof coating, your roof will last indefinitely, because Protective Roof Coatings are made from acrylic resins to retain flexibility. Roof coatings sealing and waterproof your roof for a lifetime. Roof Coatings are also available in many popular exterior house paint colors, white, or clear.
Regular exterior house paint is susceptible to the combined effect of sunlight (the ultraviolet rays of the sun in particular), hard driving rain, high velocity winds, airborne chemicals, high humidity, thermal shock from rapid temperature changes, etc., will cause the paint film or coating to gradually deteriorate. A cheap paint containing only the minimum quantity of resin, or a paint that was thinned by the painter prior to application, will start to chalk in about 8 to 10 months; a premium quality (and therefore more expensive) paint containing a much higher percentage of expensive acrylic resins and not thinned by the painter, may last 8 to 10 years or longer before there is evidence of excessive degradation of the paint film. The same phenomenon is noticeable on automobile finishes ... as they age, they gradually loose their gloss, and eventually become hazy and then “chalky” as they deteriorate from exposure to the elements. New exterior coatings come with a lifetime guarantee.